Goo Gone

I art directed and managed the redesign of the Goo Gone brand Amazon content. I partnered with in-house designers to modernize the graphic look and incorporate 3D renderings of the product. We updated the old hand written font to a cleaner look that matched what the brand is using on the packaging. We also took advantage of the bottles unique oval shape to reinforce the brand identity while still incorporating the product image. In addition to updating Goo Gone's Amazon content, I partnered with PurposeBuilt Brands Ecomm DTC Business Leader and Classy Llama to update and modernize the Goo Gone website. Before and after images are below.

Amazon Tiles

Website Update