Kraft Singles Motion Ad
Kraft Singles launched the first ever Motion Ad (cinemagraph) on the Yahoo Login page. My team worked with the Yahoo Ad Products team to develop the Motion Ad format. A Motion Ad is essentially a cinemagraph, or a still photograph with minor and repeated lifelike movement. This was a highly successful ad that resulted in a 77% lift in related search results. See the article Adweek ran covering the launch.
