Weathertech

In January of 2024 WeatherTech launched a multichannel campaign aimed at visually illustrating the custom-fit nature of their iconic FloorLiner. WeatherTech's FloorLiners are leaser-measured to each make and model for a precise fit. Taking inspiration from nature, and the uniqueness of each snowflake, my team crafted a campaign that highlights the custom shape of each FloorLiner. Bold text, short headlines and concise body copy are used to drive the message home. Below is a sampling of the campaign creative across multiple channels.

OTT Commercial

SOCIAL CONTENT

print

Mobile & display banners

Landing page

retail signage

Trim-To-Fit Floor Mat Package Redesign

My team was asked to redesign the packaging for WetherTech's Trim-To-Fit Floor Mats. The objective was to stand out from the competition in the crowded aftermarket auto space, and clearly communicate WeatherTech's biggest point of differentiation, being engineered and manufactured in America. The solution we came up with was to lean into the Trim-To-Fit Mats unique reservoir tread pattern and overlay that pattern with the Stars and Strips of the American Flag. This created a bold and eye catching look that clearly communicates the product is proudly made in American.

Additional OOH Billboards

These product focused Billboards are not related to the above campaign, but were one-off executions that provide great brand and product awareness for a few of WeatherTech's most iconic products. These Billboards were displayed throughout the Chicagoland area.